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We all know AI is powerful, but it can’t quite grasp the nuances of, well, everything. Frankly, A.I. isn’t human, which means it lacks common sense. So, to get the most out of our new AI companions, here are some tips:

1. Think like a newbie.

Imagine explaining something to someone completely unfamiliar with your field. What basic info would they need? Avoid jargon and idioms – “cup o’ joe” might sound clear to you, but AI might get completely lost. (“Who’s joe? and why are they in a cup?”) Clear instructions are key. The more detail you provide in your prompts, the better AI can understand your goals and avoid hilarious mishaps.

2. Choose the right AI tool for the job.

Different AI tools have different strengths. Consider the kind of information you’ll be working with and what you want the tool to do. Security is also important – make sure the tool meets your company’s privacy standards.

Bonus tip: If repetitive tasks are your jam, pre-made apps can be a lifesaver. They can streamline workflows and keep your content consistent.

Here are some questions to ask yourself when picking an AI writing tool:

  • Is the data it uses current and relevant?
  • Can it handle different file types (text, URLs, videos)?
  • What happens to the data in your prompts?
  • Can it learn your company’s voice and style?
  • Does it offer pre-built apps for repetitive tasks?

3. Fact-checking is your BFF.

AI can be a creative powerhouse, but it also has a talent for making things up. Double (or triple) check any AI-generated content for accuracy. There are even writer’s claim detection tools that can help you out.

4. Break it down for long-form content.

While AI can whip up an entire blog post from a single prompt, it’s easier to manage (and edit!) if you take things step-by-step.

Here’s a winning strategy:

  • Start with an outline – you can create it yourself or use AI.
  • Use prompts to fill in each section. This keeps things organized and lets you focus on developing ideas.
  • Editing and fact-checking are a breeze with smaller chunks. Plus, you can take breaks and review things with fresh eyes.

By following these tips, you and your new AI teammate can create amazing marketing content, while saving tons of time!

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